Designing Interactions

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Chapter 10 – People and Prototypes

The author’s own ideas about how to design interactions, with help from his friends and colleagues Jane Fulton Suri and Duane Bray

Bill Moggridge describes the process of interaction design as it is practiced at IDEO. He believes that if we think first about people and then try, try, and try again to prototype designs, we stand a good chance of creating innovative solutions that people will value and enjoy. He is helped by two of his colleagues in telling a more complete story about understanding people and using prototypes.

Jane Fulton Suri has pioneered the integration of human factors into the design process at IDEO. She has developed methods that help design teams learn about people and derive insights from that knowledge to inspire design. She has also explored the use of prototypes for understanding existing experiences, investigating design ideas, and communicating design concepts.

Duane Bray leads the interaction design discipline at IDEO. He has evolved new kinds of prototypes that are useful for the various categories of interaction design, and is interested in how these techniques will change the practice of design in the future.

IDEO methods cards. <em>Photo</em> Mark Serr

IDEO methods cards. Photo Mark Serr